City Oxford, Mississippi Frequency 97.5 MHz | Branding Miss 98 Format Country | |
Broadcast area Tupelo and North Mississippi Slogan "Mississippi's Country Giant" | ||
WWMS (97.5 FM, "Miss 98") is a country music formatted radio station based in Oxford, Mississippi, which serves Tupelo and North Mississippi with an ERP of 100,000 watts at 97.5 MHz. WWMS is owned by Mississippi Radio Group. WWMS-FM studios and offices are located at 2214 South Gloster Street in Tupelo, MS.
Programming
WWMS-FM was North Mississippi's only full power FM Country station having increased its power to the maximum allowed in July 1985. WWMS or MISS 98 as it is called, plays today's Country music targeting the Adult 25 to 54 audience. WWMS's signal can be heard from Memphis, TN to Columbus, MS and from the Mississippi Delta to western Alabama. The parent company of WWMS-FM also operates stations WSYE-FM and WZLQ-FM also 100,000 watt FM stations based in Tupelo, MS. The Mississippi Radio Group is a privately held company.
Miss 98 programs include Scott Spencer in the Morning, The Big Time with Whitney Allen, the Crook and Chase Countdown and The Road to Nashville.