Broadcast area [1] Frequency 106.3 MHz | Branding 106.3 The Mitten First air date 1971 (as WKLA-FM) | |
City Thompsonville, Michigan Translator(s) 107.7 W299CB (Manistee) | ||
WWMN is an FM radio station broadcasting at 106.3 MHz and owned by Todd Mohr, through licensee Mitten Media LLC. Licensed to Thompsonville, Michigan, the station serves the Traverse City market with a coverage area extending from the tip of the Leelanau Peninsula south to Manistee and Cadillac. The station also serves the immediate Manistee area through a translator, W299CB at 107.7 MHz.
History
WWMN began operations in May 1971 as WKLA-FM and spent much of its programming day simulcasting its AM sister station throughout the 1970s. Around 1980, the station further separated programming from the AM's Middle of the Road format by moving into Adult Contemporary, which has been the station's format since, although the station still simulcast the AM during certain dayparts until 2000.
Synergy Broadcast Media purchased WKLA-FM in 2012 from Lake Michigan Broadcasting. The deal did not close until June 19, 2013, at a price of $580,000 for WKLA-FM and sister stations WKLA and WKZC. Almost immediately, Synergy announced that it was seeking FCC approval to move the areas oldest operating FM station to Thompsonville, Michigan. (FCC File #BPH-20130801A0K).
The station changed its call sign to the current WWMN on August 15, 2016 with WKLA-FM moving to 96.3 FM and continuing with the Westwood One Hot AC format as "Hits 96" (now "96-3 KLA").
On November 18, 2016 WWMN debuted its new adult album alternative format, branded as "106.3 The Mitten".