City Providence, Kentucky Branding Howdy 97.7 First air date 1952 | Broadcast area Evansville, Indiana Frequency 97.7 FM MHz Format Country | |
WWKY (97.7 FM, "Howdy 97.7") is a radio station licensed to Providence, Kentucky, USA, serving Hopkins and Webster counties, as well as the greater Evansville, Indiana, area. The station is owned by Commonwealth Broadcasting Corporation and licensed to Hopkins-Webster CBC, Inc. It broadcasts a country music format.
The station has been assigned the call letters WWKY by the Federal Communications Commission since July 14, 2004. WWKY was originally licensed to Winchester, Kentucky, circa 1952, and operated on the AM band at 1380 kHz. In December 1983, the station was sold to the owners of WFMI, which was the competing FM station in that city at the time. The new owners subsequently changing WWKY's format from adult contemporary to a specialized news format, geared towards Kentucky's horse industry, with a call sign change to WHRS. From 1989 to 2001, the call letters WWKY were assigned to Louisville, Kentucky at 790 kHz, which had formerly been WAKY. WWKY started in the Louisville market as a country station. By 1991, however, the format was more a mix of country and news/talk. Music was dropped entirely in 2001, and the station changed its call sign to WXXA.
Programming
Rick Stevens can be heard on weekdays from 9 until noon.
Howdy-FM covers local news of Madisonville and Hopkins County with Boyce Tate. It is heard weekdays 6-9 am, at noon, and at 4 and 5 pm.
WWKY-FM is the sports voice of Webster County High School, the University of Kentucky and the Tennessee Titans.