Branding ESPN 98.9 FM | Frequency 98.9 MHz | |
City McClellanville, South Carolina Broadcast area Charleston & Myrtle Beach, South Carolina Slogan Charleston Sports Radio First air date June 14, 1991 (1991-06-14) (as WZJQ) | ||
WWIK (98.9 FM), known as ESPN 98.9 FM – Charleston Sports Radio, is a radio station broadcasting a syndicated sports talk format. Licensed to McClellanville, South Carolina, and serving the Charleston and Myrtle Beach areas, the station is currently owned by 98.9, Inc. The station's studios are located in the West Ashley portion of Charleston and the transmitter site is in Awendaw.
History
98.9 was originally WZJQ, and signed on June 14, 1991 and later as WWSS. In November 1994, the station changed to WWBZ and aired a syndicated beach music format as "The Breeze" while part of an LMA with WHBZ.
On September 15, 2000, Jabar Communications switched WWBZ to Hot 98.9, "Charleston's home for hip-hop and R&B." Vice-president of programming George Cook, known as George Hamilton, said the target audience would be 18–34 females, compared to 25–54 for his former station WWWZ "Z-93". At night, the Hot 98.9 leaned younger. Cook also did afternoons as Big G.O., and Doug Banks aired in the mornings.
WWBZ later switched to the rhythmic CHR format. In December 2004, the station became WAZS-FM, and switched to a Regional Mexican format.
In August 2009, the station switched to WWIK ("98.9 Chick FM"), with an adult contemporary format targeted at women. The station was anchored by its morning program, "Moms In The Morning." The Regional Mexican format is still heard on WZJY and WAZS (AM).
On April 18, 2011 WWIK changed their format to classic hits, branded as "Fun FM".
In March 2013, WWIK changed their format and identity to ESPN 98.9 FM – Charleston Sports Radio. The format is simulcast on WTMZ.