City Beckley Slogan TV Now | Branding Two Virginias' CW | |
Channels Digital: WVVA-DT 46.2 (UHF)
Virtual: 6.2 (PSIP) Affiliations The CW
(via The CW Plus) Owner Quincy Media
(WVVA Television, Inc.) | ||
WVVA-DT2 is the CW-affiliated television station for Southern West Virginia and Southwestern Virginia. The station is part of The CW Plus which is a special national CW feed broadcasting on cable and/or over-the-air on a digital signal. It is a second digital subchannel of NBC affiliate WVVA owned by Quincy Media. Over-the-air, WVVA-DT2 broadcasts a standard definition digital signal on UHF channel 46.2 (PSIP virtual channel 6.2) from a transmitter on East River Mountain along the Virginia and West Virginia state line. Known on-air as Two Virginias' CW, it can also be seen on Comcast channel 10 and Suddenlink channel 18.
History
The station launched in late-1998 as a cable-only station with the fictional call sign "WBB". It was a WB affiliate through The WB 100+ which was a similar operation to the current CW Plus service. "WBB" was identified on-air as "West Virginia's WB 18" (based on its channel location on cable). WVVA provided promotional and advertising services for this station. On January 24, 2006, The WB and UPN announced the two networks would end broadcasting and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents "C"BS (the parent company of UPN) and the "W"arner Bros. unit of Time Warner.
When The CW launched on September 18, "WBB" was added to a new second digital subchannel of WVVA to offer non-cable subscribers access to the network. At this point, it began using the WVVA-DT2 calls in an official manner. For a few weeks during the summer of 2007, WVVA produced a weeknight prime time newscast at 10 on WVVA-DT2. Airing for thirty minutes, the show featured news anchor by Erica Greenway (no longer with station), Chief Meteorologist Corey Henderson, and Sports Director P.J. Zeiggler. It is unknown why the program was dropped after such a short run.