Channels Analog: 15 (UHF) First air date 2000 | Affiliations defunct Last air date June 12, 2009 | |
Owner Corporate Media Consultants Group
(49% owned by Max Media)
(CMCG St. Croix License, LLC) Call letters' meaning Virgin Islands Fox (possibly for unrealized Fox affiliation) or
Virgin Islands Fifteen (channel number) | ||
WVIF was a full-power television station in Christiansted, U.S. Virgin Islands licensed to transmit over analog channel 15. The station was owned by Corporate Media Consultants Group (CMCG), which is 49 percent owned by Max Media.
For much of its history, WVIF was silent, occasionally returning to the air as an independent station. At one time, it had planned to affiliate with the Fox network.
History
Channel 15 signed on in 2000 as Pax (now Ion) owned-and-operated station WPXO. WPXO was operated under a joint services agreement (JSA) with Alpha Broadcasting Corporation's WSVI in Christiansted. Paxson Communications (now Ion Media Networks) sold WPXO (along with WMPX-TV, now WPFO, in Waterville, Maine) to CMCG in December 2002. Soon afterward, the JSA with WSVI was dissolved due to station financial losses of over a quarter-million dollars.
Upon assuming control of the station in April 2003, CMCG changed the call letters to WCAV and temporarily discontinued operations, leaving channel 15 silent for 12 months less a day; the station returned to the air at 2 p.m. on April 4, 2004 as an independent station, relying largely on syndicated core programming, after having failed to obtain cable television carriage and having lost its bid for the Fox affiliation (which ultimately went to WEON-LP). Shortly afterward, the station changed its call letters to WVIF (the WCAV call letters were then picked up by the CBS affiliate in Charlottesville, Virginia).
The station again went silent in 2005 and remained silent throughout 2006-07 despite attempts to return to operation.
Located in the University of the Virgin Islands Research and Technology Park, the station had two employees but, as of August 2007, broadcast antenna facilities had not been constructed. In 2007, the station's owner had estimated that construction of the necessary facilities "could take at least another year". The use of WVIF production facilities in engaging and training UVI students in various station operation tasks had also been promoted, but as of 2007 no such program is yet operational.
As of September 2008, the station had moved to a new antenna tower, resuming analog television broadcast operation.
WVIF never operated a digital television station. It had intended to apply to the Federal Communications Commission for permission to turn off any analog signals and begin broadcast of a digital signal on the same channel (called a "flash-cut") at the end of the digital TV conversion period for full-service stations (June 12, 2009). The station never did so, and its license was canceled on March 29, 2011.