City Battle Creek, Michigan Frequency 930 kHz | Branding The Touch First air date 1948 (as WBCK) | |
Broadcast area [1] (Daytime)
[2] (Nighttime) Translator(s) 102.7 W274AQ (Battle Creek) | ||
WTOU is a radio station in Battle Creek, Michigan, United States, owned by Duey Wright's Midwest Communications, Inc. It broadcasts in the AM radio band at 930 kHz. Formerly known as WBCK, it featured a full-service MOR/adult contemporary format for years, evolving into news/talk by the mid-1990s.
The sale of the Battle Creek Radio Group from Clear Channel Communications to Cumulus Media has been completed. 95.3 WBXX began to simulcast with the news/talk format of AM 930 and WBXX's former adult contemporary format moved to 104.9 (formerly WRCC). 95.3 FM became the permanent home of WBCK's news/talk format.
On March 21, 2008, AM 930 dropped the simulcast with 95.3 FM and started airing a classic country format and became known as Country 93. The format has since evolved from classic country to contemporary country.
On April 10, 2012, WBCK changed their format to sports, branded as "The Score." Programming comes from CBS Sports Radio. Current Radio assumed the station's license from Cumulus on August 31, 2013.
Midwest Communications purchased WBCK for $175,000 on January 23, 2014. The sale was approved by the FCC on March 26, 2014, and was consummated on July 1, 2014.
Michiguide.com reported on May 23, 2014 that Midwest Communications had also purchased a LPFM translator from the Calvary Radio Network in Battle Creek (W274AQ on 102.7 MHz) for $USD 45,000, with the intention of repeating WBCK.
On July 1, 2014, WBCK changed their call letters to WTOU and then went silent on July 3.
On February 2, 2015 WTOU returned to the air with a simulcast of urban AC-formatted WNWN 1560 AM.
History
WBCK began broadcasting July 9, 1948, with a Detroit Tigers baseball game as its first program. The station was a Mutual affiliate.