First air date December 1, 1981 | Branding My 100.1 | |
Broadcast area Ashland, OhioMansfield, OhioMount Vernon, Ohio Slogan "Mid-Ohio's Classic Hits" Frequency 100.1 (MHz)(also on HD Radio) | ||
WSWR (100.1 FM) is a radio station broadcasting a classic hits format as "My 100.1." Licensed to Shelby, Ohio, WSWR serves the Mid-Ohio area. The station is currently owned by iHeartMedia, Inc...
WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "Crusin' 100," airing an oldies format before seguing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on WXXR (which previously simulcast WFXN-FM) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of WMAN, with both stations taking the WMAN-FM and WWMM calls, respectively.
On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format. Following an on-air apology by regional market manager Keith Kennedy, the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.