Branding La Grande 910 First air date 1992 | Frequency 910 kHz Format Regional Mexican | |
City Jacksonville, North Carolina Power 5,000 watts day
5,000 watts night | ||
WSRP (910 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Jacksonville, North Carolina, USA. The station is currently owned by Estuardo Valdemar Rodriguez & Leonor Rodriguez.
History
WLAS-AM stands for World's Largest Amphibious Station in recognition of the Marine Base at Camp LeJeune located next to Jacksonville, NC.
From the early 1950s to 1992, the Popkin family owned the radio station. In 1970, WLAS-AM become the first radio station in Jacksonville, NC to play continuous country music. For over 20 years, WLAS-AM was a heritage Country radio station. The local large FM stations continued to erode the audience until the station went dark in 1990.
In 1992 Eckhardt Broadcasting Corporation purchased the dark station. The general manager/owner was Fayetteville native Keith Eckhardt. In June, 1992, WLAS-AM return to the airways as "Hot Talk 910." The station included local retired Marine Gunny Sgt Gene Buckner, national talk show host Charles Alder. In 1994, the station became known at The BIG 910 after the local area code was changed to 910. The station was one of the first national affiliates of the Ron & Ron Show, G. Gordon Liddy, and the Don & Mike show.
In 1996, Eckhardt Broadcasting Corporation sold WLAS-AM to Conner Media Corporation.