City Sheffield, Alabama First air date June 22, 2015 | Frequency 92.3 MHz Format Variety | |
Branding The Voice of The Shoals Slogan “Where the Shoals Has Fun” | ||
WSHF (92.3 FM, "The Voice of The Shoals") is a radio station licensed to serve Sheffield, Alabama. The station is owned by NAHF Inc. It airs a heavy schedule of local news, traffic, and weather information.
The station was assigned the WSHF-LP call letters by the Federal Communications Commission on February 17, 2014.
The WSHF call letters were originally assigned to AM 1380 in Sheffield, owned by Daylight Broadcasting. This first WSHF was founded by Dick Biddle, who surrendered the station’s license to purchase WOWL 1240 in 1952. The WSHF call letters were later used by AM 1290 in Sheffield from 1963 to 1985, when it became WHCM.
The 92.3 FM frequency originally signed on the air in Muscle Shoals on October 31, 2007. The station rebroadcast WLAY AM 1450’s all-Muscle Shoals music format until 2012. During that time, Licensee URBan Radio Broadcasting dropped the WLAY call letters in favor of positioning the combo as “1450 & 92.3 The Sound.” URBan lost the license for 92.3 FM in 2012, and AM 1450 went silent in December 2014. With WSHF 92.3 FM’s sign-on in June 2015, the station continues a tradition of broadcasting that dates all the way back to November 1933 when 1450’s predecessor WNRA 1420 signed on the air in Sheffield.