City Waukesha, Wisconsin Branding News Talk 1510 | Broadcast area Milwaukee, Wisconsin Frequency 1510 AM kHz | |
Slogan Independent News Talk Radio First air date March 27, 1947 (1947-03-27) | ||
WRRD (AM 1510) is a radio station licensed to Waukesha and serving the Milwaukee area. The station currently airs a progressive talk format as of February 1, 2017.
The station is currently owned by Michael Crute, a co-host of one of the programs on station.
History
The 1510 AM frequency originally signed on as WAUX and later was the original home of the WAUK call sign until February 12, 2008. They had been a sports talk station since the early 1990s and the previous home of ESPN Radio. Prior to sports the station had a smorgasbord of formats, including variations of adult contemporary, country music, and talk. WAUK was also the original sister station of Waukesha-licensed WMIL-FM (106.1), which launched as WAUX-FM and later became WAUK-FM before a sale to another party in the late 1970s.
WRRD is limited to operating between sunrise and sunset. As a result, the station leased time from WMCS to carry the full ESPN Radio schedule between 6:00pm and 6:00am for several years.
That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Salem Broadcasting religious outlet WRRD. The WRRD calls then migrated to the 1510 kHz frequency.
Om May 2, 2008 WRRD changed their format from sports to ESPN Deportes Spanish sports.
On February 1, 2017 WRRD changed their format from ESPN Deportes Spanish sports to progressive talk, branded as "News Talk 1510".