City Rome, Georgia Branding 103.1 Radio M First air date July 15, 2004 | Broadcast area Rome and vicinity Frequency 710 kHz | |
Translator(s) 103.1 W276CL (Atlanta Junction) | ||
WROM (710 AM) is a radio station broadcasting a Variety hits format based mainly on a broad mix of modern music from the dance, rock, alternative and top 40 genres. Licensed to Rome, Georgia, USA, the station serves the city and vicinity. It also broadcasts on W276CL, 103.1 FM, a translator operating at 250 watts from Atlanta Junction, Georgia.
Because it shares the same frequency as "clear channel" station WOR in New York City, WROM only broadcasts on the AM signal during the Daytime hours.
In 1953, immediately after a freeze on new television stations, Dean Covington and associates, the former owners of WROM Radio applied for and received a FCC license to construct a television station on VHF Channel 9 (analog 186-192 MHz). A construction permit was issued and the new TV station began broadcasting from a studio at 121 Broad Street in downtown Rome. The station's transmitter was located on Mt. Alto Road, on the highest peak of Horseleg Mountain, west of Rome. WROM-TV, Channel 9 was affiliated with ABC primary, and secured secondary affiliations with NBC, CBS and Dumont networks. In late 1957, the TV station was sold to Martin Theaters of Georgia, Inc., which had received permission from the FCC to switch its WDAK-TV, Channel 28 in Columbus, Georgia to Channel 9, necessitating the move of the Channel 9 frequency in Rome farther away to alleviate co-channel interference. Covington and associates owners also agreed to sell their station to Martin Theaters, which then moved Channel 9 in Rome 70 miles north to Chattanooga, Tennessee and re-license it as WTVC (TV).