ERP 100,000 watts Facility ID 7075 Sister stations WGKX, WKIM, WXMX City of license Como Owner Cumulus Media Slogan #1 for Old School | HAAT 179 meters Callsign meaning R&B Oldies Frequency 103.5 MHz Format Urban adult contemporary Branding Soul Classics 103.5 | |
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Broadcast area Memphis metropolitan area Area Memphis, TN-MS-AR Metropolitan Statistical Area | ||
WRBO (103.5 FM) is a radio station serving the Memphis, Tennessee metropolitan area with an Gold-based Urban Adult Contemporary format. It is under ownership of Cumulus Media. The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is east of Hernando, Mississippi.
Originally an Urban Oldies outlet, WRBO began phasing in Adult R&B currents by 2011, but continues to play Old School and R&B classics.
The station currently airs the syndicated Steve Harvey Morning Show and The D.L. Hughley Show. Its main competitor is KJMS, whose Urban AC direction reflects more currents. Because of this shift to Urban AC, Mediabase added WRBO to its Urban AC reporting panel in March 2012.
WRBO was the radio flagship station for Memphis Grizzlies (National Basketball Association) games prior to the 2011 season.