City Lebanon, Pennsylvania Branding Soft Rock 100.1 First air date February 1948 | Broadcast area Lebanon Valley Frequency 100.1 MHz Format Adult Contemporary | |
WQIC (100.1 FM "Soft Rock 100.1") is a commercial FM radio station licensed to serve Lebanon, Pennsylvania. The station is owned by Lebanon Broadcasting Co. and broadcasts an Adult Contemporary format. The station also broadcasts local high school sporting events, MRN-affiliated NASCAR Sprint Cup Series races and Hershey Bears hockey games.
WQIC shares studios with sister station WLBR (1270 AM).
History
The station signed on for the first time in February, 1948. WQIC began as WLBR-FM. In the 1970s, the call sign changed to WUFM and the format to soft rock. On November 27, 1992, the station changed its call sign to WQIC, rebranded as "Q-100" and changed to a Top-40/Hot AC hybrid format. "Q-100" was an affiliate of Open House Party. In March 1997, the station dropped the "Q-100" branding and returned to an Adult Contemporary format.