City Martinez, Georgia Slogan Blazin' Hip Hop & R&B First air date 1994 (as WKBG) | Branding Power 107 Frequency 107.7 MHz | |
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Broadcast area Central Savannah River Area | ||
WPRW-FM, also known as "Power 107", is an Mainstream Urban station located in the Augusta, Georgia radio market. The station is licensed by the Federal Communications Commission (FCC) to Martinez and transmits on 107.7 FM with an effective radiated power (ERP) of 24.5 kW. Its studios are located at the Augusta Corporate Center near the I-20/I-520 interchange in Augusta, and the transmitter tower is north of Appling, Georgia.
History
107.7 signed on as WKBG in 1994 with a country format. In 1996, WKBG became WUUS, re-branding itself as "US 107". The station spent much of the late 90s going up against established country outlet WKXC-FM, but fared poorly in the ratings.
In November 1999, the station switched over to urban as WPRW, adopting the "Power 107" handle. This station became the first serious challenger to longtime urban outlet WFXA and both stations have been battling each other in the ratings ever since. At one time WPRW was the syndicated home of the Star and Buc Wild Morning Show; it now carries Steve Harvey in the mornings.
The station is owned by Clear Channel Communications and competes with WFXA and WIIZ.