Branding 107.9 WNCT First air date 1963 | Frequency 107.9 MHz | |
City Greenville, North Carolina Broadcast area Rocky Mount, Greenville-New Bern-Jacksonville Slogan The Greatest Hits of All Time | ||
WNCT-FM (107.9 FM) is a radio station broadcasting a classic hits format. Licensed to Greenville, North Carolina, USA, the station serves the Rocky Mount, Greenville-New Bern-Jacksonville area. The station is currently owned by Beasley Broadcasting Group, Inc., through licensee Beasley Media Group, LLC.
History
In 1963, Roy H. Park, owner of WNCT-TV, bought WGTC, Greenville's oldest radio station, which broadcast at 5,000 watts at 1590 AM, and changed its letters to WNCT. WNCT-FM was soon added. The station was referred to as "FM 108" as an instrumental beautiful music station. In 1992, music containing vocals were added - first two cuts per hour, then three, until the instrumentals were dropped entirely. This format change occurred around the same time as the death of Roy H Park. In 1993, the format was changed to light adult contemporary, adopting the moniker "Easy 108". Later that year, the name was changed to "Lite 108". The switch to "Oldies 107.9" came in 1994 after several years of soft adult contemporary music.