Broadcast area Florence, Myrtle Beach Slogan #1 for New Music First air date January 11, 1965 | Branding Energy 92.1 Frequency 92.1 MHz | |
City Myrtle Beach, South Carolina | ||
WMYB is a Top 40 (CHR) radio station licensed to Myrtle Beach, South Carolina. It serves the Florence and Myrtle Beach areas. The station is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 94 kW. The station goes by the name Energy 92.1 and its slogan is "#1 for New Music".
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History
WMYB-FM signed on January 11, 1965 as a sister station to 1450/WMYB. and played Country music for a while. Later, the station switched to disco with the call letters WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music, which added more and more vocals during the 1990s. As of 1997, WJYR was the #3 station in the market. By 1999, WJYR had added Delilah. When NextMedia Group bought the station from Hirsh Broadcasting Group in 2000, WJYR was #1. However, the adult contemporary format and call letters of "Star 99.5" were moved to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.
WMYB changed to hot adult contemporary in 2008. Its morning hosts have included Chuck Boozer and Ace and TJ. The slogan was "Today's Music."
NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014.
Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.
Zack, who was formerly nights on STAR, was promoted to Afternoon Drive and Assistant Program Director in January 2016 when Bill Catcher retired.
After its Nielsen ratings fell from 3.6 to 2.4 in Spring 2016 due to competition from adult contemporary WYEZ, WMYB changed its name to "Christmas Star" and began stunting with Christmas music on September 12 before a switch to contemporary hit radio at 9 A.M. on September 15. Artists include Justin Bieber, Drake, Sia, Justin Timberlake, Twenty One Pilots, The Chainsmokers, Rihanna, and Ariana Grande, with the first song on Energy 92.1, being Sia's "The Greatest".
A month and a half later, WMYB added Brooke & Jubal from KQMV in the mornings.
Film appearances
WMYB-FM was referenced in the 2005 film Good Night, and Good Luck, a film about communism in the U.S.