City Pentwater, Michigan Branding WMOM 102.7 First air date September 26, 1999 | Broadcast area Ludington, Michigan Frequency 102.7 MHz | |
Slogan Always Listen to Your Mom | ||
WMOM (102.7 FM) is a radio station broadcasting a Top 40 (CHR)/Alternative hybrid format. Licensed to Pentwater, Michigan, it serves the Ludington, Michigan area. It first began broadcasting in 1999.
History
WMOM is owned by Bay View Broadcasting, Inc. The station broadcasts live from a storefront window at 206 Ludington Avenue in the historic section of Ludington, Michigan. Patrick Lopeman is the founder and principal owner of Bay View. Mr. Lopeman is a broadcast industry veteran who was also known as Pat Martin. Bay View also developed WXYQ 101.5 in Manistee, Michigan in 1994. Today WXYQ is known as WMTE-FM Classic Hits Kool 1015. Mr. Lopeman was also a founding member of Europa Communications which developed WPHD in Elmira, New York.
WMOM has twice been nominated at the NAB Marconi CHR station of the year in 2003 and 2004. WMOM has also been honored with numerous local and statewide broadcast awards.
Every year WMOM sponsors the annual "Lake Jump", a fundraiser that has contributed $175,768.70 to charities and building projects in western Michigan. In 2009, a website was established to document the history of the WMOM Lake Jump which started in 2000.
The station evolved from a Top 40 (CHR) to a Top 40 (CHR)/Alternative hybrid mix by 2007. The formula, according to the station owner, is "two-thirds Top 40 and one-third Alternative." WMOM also plays unreleased demos of local and regional artists.