City New Market, Virginia Slogan Positive & Encouraging First air date 1997 | Branding "K-LOVE" Frequency 102.9 MHz (since 2012) | |
Broadcast area Harrisonburg, Virginia
Staunton, Virginia | ||
WLTK (102.9 FM) is a Contemporary Christian formatted broadcast radio station licensed to New Market, Virginia, serving the Harrisonburg/Staunton area. WLTK is owned and operated by Massanutten Broadcasting Company, Inc.
History
Originally starting on the 103.3 FM frequency, the station first took the callsign WEZI on September 15, 1993 and officially launched in 1997 with a Light Adult Contemporary format, branded as "EZ 103".
On November 7, 1997, WEZI switched its callsign to WBHB-FM and changed the format to Oldies, branded as "Bob 103.3", and later went by "B-103.3"
On August 8, 2001, WBHB-FM swapped callsigns and formats with WLTK at 96.1 FM, becoming a Contemporary Christian format, branded as "X103 The Cross". WBHB-FM remained on 96.1 FM until February 7, 2005, when the WBHB-FM callsign and Oldies format moved to 105.1 FM as part of a frequency swap that also moved WJDV from 105.1 FM to 96.1 FM.
On February 1, 2010, WLTK dropped its "X103 The Cross" format and began broadcasting the K-LOVE music service, though continues to be locally owned.
On June 15, 2012, the owners of WLTK applied for and were granted a new broadcast license moving it from 103.3 to 102.9, but from the same location and tower, at the same power and over the same coverage area as previously. This move allowed a new broadcast station to launch on 103.3 from Wardensville, West Virginia. On June 19, 2012, WLTK officially switched frequencies from 103.3 to 102.9.