City Ironton, Ohio Frequency 107.1 MHz | Branding 107.1 The Bear First air date 1973 (as WITO) | |
Broadcast area Huntington/Ashland/Ironton Slogan Tri-State's Classic Country | ||
WLRX (107.1 FM, "107.1 The Bear") is a station covering the Huntington, West Virginia area. The Clear Channel Communications outlet broadcasts at 107.1 MHz with an ERP of 3.1 kW and is licensed to Ironton, Ohio.
History
WLRX, which originally signed on the air in 1973 as WITO, would later go through format and call letter changes as WMLV (1985–97) and WFXN (1997–2002) before Clear Channel transformed them into a local version of the KISS-FM brand under the WBKS call letters. But unlike the traditional Mainstream Top 40 format that was used at their sister stations, this version focused on Rhythmic Hits and did not use the trademarked blue ball. The reason for this was due to having a sister station in WKEE, which is the market's Top 40 outlet.
On or before December 31, 2009, WBKS underwent a format change, becoming a simulcast of active rock station WAMX. On January 19, the call letters were changed from WBKS to WLRX.
On October 30, 2012, the station underwent another format change, joining 24/7 Comedy.
On June 2, 2014, WLRX flipped to classic country as 107.1 The Bear.