City Minocqua, Wisconsin Frequency 1570 kHz Format Soft Oldies | Branding The Lake First air date 1981 (as WFBZ) | |
Slogan Soft and Easy Favorites | ||
WLKD (1570 AM) is a radio station in Minocqua, Wisconsin The station is owned by NRG Media through Raven License Sub, LLC.
History
WLKD went on the air in 1981 as WFBZ, playing big band music. The station became a simulcast of the easy listening/country music format of its FM sister 95.9 WWMH (now WMQA-FM) in 1982. On April 1, 1985, WFBZ changed its calls to WMYM (We Make Your Memories) and reverted to an Adult Standards format programmed separately from the FM. (1)
On February 1, 1992, the station changed its call sign to WMQA and returned to simulcasting with its FM sister station, which concurrently became WMQA-FM; the format became adult contemporary music. On March 19, 1999 the calls changed to the current WLKD and 1570 AM adopted an adult standards format for the third time in its history, this time featuring programming from the Music of Your Life network. (The AC format continued on WMQA-FM until late August 2008 when that station changed format to Oldies.) WLKD dropped Music of Your Life in favor of ESPN Radio programming in the fall of 2004 and entered into a simulcast with ESPN station WOBT in Rhinelander.
In January 2009, WLKD dropped ESPN Radio and switched back to the Music of Your Life format. Its former simulcast partner, WOBT, is now airing Classic Country.
On February 29, 2012 WLKD changed their format to news/talk.
On January 22, 2014 WLKD changed their format to soft oldies, branded as "The Lake".