Broadcast area Tampa Bay Language(s) Spanish Facility ID 71212 City of license Brandon Area Tampa Bay Sister station WWMI | First air date 1988 Class B Frequency 760 kHz Owner Salem Media Group Branding Radio Luz 760 AM | |
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Power 10,000 watts day
1,000 watts night Format Contemporary Christian music | ||
Radio luz wlcc 760 am
WLCC (760 AM) is a radio station broadcasting a Spanish contemporary Christian format. Licensed to Brandon, Florida, USA, it serves the Tampa Bay area.
The station started in 1988 by Bruce Micek's Asti Broadcasting using call letters WEND as the flagship station of the Sun Radio Network. The station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network before being sold to Sonny Bloch's Bloch Broadcasting and call letters changed to WBDN. In 1996 Spanish broadcaster Alfredo Alonso Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including Regional Mexican and Spanish Oldies.
Mega Communications donated WLCC to the Washington DC based Minority Media & Telecom Council (MMTC) in December 2008.
On May 31, 2012, the MMTC sold WLCC to Salem Communications for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the Radio Luz branding. The transaction was consummated on August 31, 2012.
The station broadcasts at 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect West Palm Beach's WEFL, and directional towards the southwest at night, to protect Detroit's WJR.