City Altoona, Wisconsin Branding Greatest Hits 98.1 First air date 1991 | Broadcast area Eau Claire, Wisconsin Frequency 98.1 MHz Format Classic hits | |
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WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire area. WISM-FM first went on the air in November 1991 with a Classic Rock format and was owned by Alpenglow Communications. The station was bought by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC. The station was sold again in 2016 to Midwest Family Broadcasting for $970,000.
On July 1, 2016, coincident with the sale to Midwest being consummated, WISM-FM changed their format from adult contemporary to classic hits, branded as "Greatest Hits 98.1".
References
WISM-FM Wikipedia(Text) CC BY-SA