City Plattsburgh, New York Frequency 100.7 MHz ERP 2,300 watts, Stereo | Branding Hometown Radio Format Full service | |
Broadcast area Burlington and Plattsburgh | ||
WIRY-FM (100.7 FM, "Hometown Radio") is a commercial Full service radio station broadcasting from Plattsburgh, New York. It is owned by Benjamin Homel, through licensee Radioactive, LLC; however, the station is programmed by Hometown Radio, Inc., owner of WIRY (1340 AM), and largely simulcasts WIRY. The station was formerly WXMR with a tagline called "Radio Bistro". The call letters were changed to WPLB on August 6, 2012; it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now WBKM) and competed with WOKO and WTNN.
In March 2016, the station was leased to WIRY. The arrangement allows for the FM station to occasionally broadcast separate programming from the AM station (for instance, WIRY's regular programming can continue on the FM station while the AM station carries a sporting event). The call letters were changed to WIRY-FM on March 15, 2016.