Broadcast area Burlington-Plattsburgh Class C Sister stations WIRY-FM City of license Plattsburgh Owner Hometown Radio, Inc_ Branding Hometown Radio | Audience share 1.5 (Fa'06, R&R) Facility ID 73035 Frequency 1340 kHz Format Full service Area Plattsburgh, Burlington Affiliations NBC News, Westwood One | |
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Power 1,000 watts day
940 watts night | ||
WIRY is an AM radio station licensed to Plattsburgh, New York. The locally owned and operated radio station broadcasts at 1340 kHz in C-QUAM AM stereo into a Valcom whip antenna (one of the only stations to do so) with a full-service variety format.
WIRY is primarily music-formatted, featuring an eclectic variety of formats. The station describes its format as "Adult Contemporary Format, with a careful blend of New Country Hits, As Well As oldie classics from the 50's - present (…) some [ classic country ] as well from time to time during the day." There is also a monthly show devoted to big band music.
WIRY is mostly locally operated. The station has a live local morning show and an extensive local news and sports bureau, carrying the Plattsburgh Cardinals hockey team in winter months and high school sports. The station also has a tradio-style program titled "Swap Shop" and features several creative advertising programs, including a listing of lunch menus from advertisers and a radio help-wanted show titled "Who's Hiring." Weather forecasts are taken from public domain National Weather Service reports.
The station serves as an affiliate for the New York Yankees, New York Giants, NBC News Radio, The Beatle Years with Bob Malik, When Radio Was and The Country Music Greats Radio Show.
In addition, the station also streams on the Internet. It has streamed continuously since prior to 2002 and survived the Internet radio bust that forced many stations to stop streaming at that time.
WIRY began leasing FM radio station 100.7 in 2016; the rechristened WIRY-FM will mostly simulcast the AM side, with syndicated music programs likely to air in place of sports (Bill Santa, WIRY's owner, stated that major sports teams prefer AM radio affiliates).