City Laurel, Maryland Frequency 900 kHz | Branding Romantica 900 AM First air date 1965 (as WLMD) | |
Broadcast area Washington, D.C. metropolitan area Slogan Romantica Siente tu Musica | ||
WILC is a Spanish adult contemporary formatted broadcast radio station licensed to Laurel, Maryland, serving the Washington, D.C. metropolitan area. WILC is owned by ZGS Communications, though operated by WACA Acquisitions Corporation.
History
From 1965 to the early 1980s, the station (then WLMD) broadcast a succession of formats in English; several radio personalities began their careers with the station.
Before 1969, WLMD was a MOR (Middle Of The Road) formatted radio station and held to the model created by WMAL and WBAL in Washington and Baltimore, respectively. Its dismal ratings, primarily due to being a relatively low power AM station only broadcasting during the day with a poor coverage area, led to a format change beginning in 1975. The new Progressive Country music format was loved by the small audience it attracted and ratings increased modestly.
On March 14, 2011, WILC flipped to a Spanish Adult Contemporary format as Romantica 900 AM. On February 3, 2014, the station changed formats to Conservative Talk; with a more Libertarian emphasis. On the same date, Wallis Communications began operating the station under a Local Marketing Agreement. On November 5, 2014 WILC changed their format back to Spanish adult contemporary, branded as "Romantica 900".