City Reserve, Louisiana Frequency 94.9 MHz | Branding Gumbo 94.9 Format Classic Country | |
Broadcast area Reserve/New Orleans, Louisiana First air date May 17, 1991 (as WADU-FM) | ||
WGUO (94.9 MHz, 50,000 watts; Reserve, Louisiana), a.k.a. "Gumbo 94.9", is a classic country outlet serving the New Orleans area. The station is owned by Dowdy Broadcasting.
The station signed on May 17, 1991 as WADU-FM, which carried an easy-listening/nostalgia format. It flipped to smooth jazz as WSJZ on May 24, 2000. On June 6, 2002, it became WXXM, broadcasting active rock and the then-syndicated Opie & Anthony Show briefly before switching to gospel as WPRF on April 21, 2003.
As WPRF, the station's slogan was "New Orleans' Inspiration Station." The Program Director was Jojo Walker, whose experience included Morning Show Producer of the K.D. Bowe Morning Show at the Sheridan Gospel Network. He also held morning and afternoon drives at WYLD FM in New Orleans, and positions at Mix 96 and WTMP in Tampa, FL and WUFO in Buffalo.
On October 3, 2012, WPRF changed their call letters to WGUO. On November 10, 2012 WGUO changed their format to classic country, branded as "Gumbo 94.9".