WGFB

History

WGFB started as easy listening before moving into a soft AC as Lite 103. The station was Rockford's home of Delilah's love songs show. In 2000 the station flipped to HOT AC as B 103 with some success. At times B 103 competed with WZOK's Adult approach during the work day but was still defined as an Adult Contemporary. By 2002 WGFB moved back to soft AC adding such artists as Natalie Cole Kenny G Jim Brickman and Celine Dion back into their playlist. The station changes to Christmas music around Thanksgiving each year. By 2005 the stations music selection mirrored that of WSJY out of Fort Atkinson, Wisconsin, but covers much of the Rockford metro. By the end of the 2000s, like many AC's WGFB tweaked its playlist by dumping many of the slow songs some deem as sleepy and replacing Delilah with John Tesh in the evenings. Today, B103 is much closer to the Hot AC format they started with in 2000. They still use the slogan "Today's Lite Rock," but have a more upbeat music selection.

In January 2014, following a trend by leading AC's such as KVIL, WDOK, WWDE, the station removed all of its remaining '60s and '70s playlist and placed more emphasis on music from the '80s to today, rebranding on-air as "The NEW B103" becoming a true hot AC to compete with WZOK and rimshot WDKB to compete for workday listeners. In September 2014, B103 evolved into more of a mix of Hot AC and Rhythmic AC, attempting a more female-oriented lean than it had before, including the recently added "Diva Drive @ 5", where listeners can text the station or go on their website, give them the name of a "diva" they want to hear on the station, and DJ Gail Lewis will play 3 songs by the most requested artists of the day at 5PM, when most people are driving home from work, thus the name "Diva Drive @ 5".