Branding News Sportstalk Radio First air date November 1, 1940 | Frequency 1320 kHz Format News Talk Information | |
City Wisconsin Rapids, Wisconsin Broadcast area Wausau-Stevens Point area | ||
WFHR (1320 AM) is a radio station broadcasting a News Talk Information format. Licensed to Wisconsin Rapids, Wisconsin, United States, the station serves the Wausau-Stevens Point area.
History
The call letters were derived from William F Huffman Sr, who founded the station in November 1940. Originally broadcasting with 250 watts on 1340 kHz, up until 1959, when the move to the current frequency took place, increasing daytime power to 5,000 watts.
Over the years, WFHR's programming emphasis has been on Local News, Sports & Information, including the long-running "Kaffee Klatsch" morning call-in program, hosted by Arnie Strope. Up until the mid 90s, WFHR's programming also included various music formats; from block programming in the '60s (mostly standards during the day, pop at night), to MOR/Adult Contemporary in the 1970s and early 1980s, along with several variations of Nostalgia and Oldies in the 1980s and early 1990s, using the programming services of Drake-Chenault and later TM Century. In 1980, WFHR began adding syndicated Talk programming to its roster with Larry King's late night Talk Show from Mutual Radio, switching to TalkNet From NBC in early 1984, then adding The Doctor Laura Schlessinger program to its afternoon line-up in the mid-1990s. A CBS Radio affiliate since the fall of 1972, the station initially carried Mutual News & Programming through the mid-1960s, and then, became an affiliate of the ABC Entertainment Network for a few years in the late 1960s and early 1970s. Some Mutual programming was carried in the early '80's due to an agreement to broadcast The Larry King Show.
Notable personalities that once worked at WFHR, include Veteran Milwaukee Broadcaster Gordon Hinkley, Television Sportscaster Jay Wilson, Newscaster Bill Bessette, Stand-up Comic Peter Greyy, and National Voice Artist Scott Chapin. The station is currently owned by Seehafer Broadcasting Corp and features programing from CBS Radio, NBC Sports Radio and Westwood One.