First air date March 1967 HAAT 287 meters Frequency 102.7 MHz Format Classic rock Area Memphis Call sign meaning The EaGle Rock | ERP 100,000 watts Facility ID 58397 City of license Arlington Owner iHeartMedia Inc Branding Rock 103 | |
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Broadcast area Memphis metropolitan area Callsign meaning The EaGle Rock
(Former station name) | ||
WEGR is a Classic rock FM radio station in Memphis, Tennessee. It is owned by iHeartMedia, Inc. and serves the Memphis metropolitan area, including sections of Tennessee, Arkansas and Mississippi. WEGR broadcasts at 102.7 MHz but on the air it calls itself Rock 103. The station's studios are located in Southeast Memphis, and the transmitter site is in Bartlett, Tennessee. WEGR broadcasts at 100,000 watts.
History
The station first signed on in March 1967 as WREC-FM, sister to WREC 600 AM. In December 1975, the station went to an automated Country music format with the call letters WZXR. On September 25, 1977, the station switched to AOR (Album Oriented Rock). Except for a brief flirtation with Top 40 in 1985 and 1986, the station has been some form of rock ever since.
Known as "Rock 103," WEGR has been consistently programmed with a classic rock format for more than 30 years. Its mascot is a walrus [1], which has seen numerous incarnations. For a brief period, the station was promoted as "The Eagle," in an attempt to create a brand from the call sign.
For many years, WEGR's studio was located at historic 203 Beale Street. It was moved in 2003 to a facility shared by other area iHeartMedia broadcast stations.