City Superior, Wisconsin Branding CBS Sports Radio 970 First air date May 9, 1964 (as WQMN) | Broadcast area Duluth-Superior Frequency 970 kHz Format Sports | |
WDUL (970 AM) is a radio station licensed in Superior, Wisconsin. The station is owned and operated by Midwest Communications, which owns six stations in Duluth, Minnesota. All the Duluth stations share the same studio location at 715 East Central Entrance, up the hill from downtown.
WDUL airs programming from the CBS Sports Radio network. WDUL's main competition when their format was standards was WKLK-AM in Cloquet, Minnesota, coincidentally a former "Music of Your Life" affiliate station, which now features America's Best Music from Dial Global.
The station adopted its standards format in September 2008. Prior to that, WDUL aired ESPN Radio programming, as well as The Jim Rome Show and Loveline. It was also the local home of NASCAR races and ESPN Sunday Night Baseball.
History
At noon on May 9, 1964, WQMN, a 1,000 watt daytime-only station located at 1320 kHz, became the first Duluth/Superior radio station to change its call letters when it became WAKX ("WAX"), playing a Top 40 format. Tac Hammer was WAKX's first program director.
WAKX moved to 970 kHz, formerly the home of WIGL in Superior, on October 26, 1967. The 1320 kHz frequency in the Duluth/Superior market is no longer in use.
Owner Lew Latto purchased the facilities of beautiful music station KPIR in September, 1974, and began simulcasting the format of WAKX on both 970 AM and the new 98.9 FM.
In 1982, the AM station changed its call letters to KXTP and switched to adult standards, airing the "Music of Your Life" syndicated format. WAKX-FM remained unchanged.
In 1994, Latto sold KXTP and WAKX to Ken Beuhler and Patty McNulty, the owners of WDSM and KZIO (currently KDKE). The FM station flipped from classic rock to country music and became KTCO. Later that decade, Buehler and McNulty sold their stations to Shockley Communications, which changed KXTP's format to country and then Radio Disney. It later changed to Hot Talk, and finally, to Sports.
Today, the station is owned by Midwest Communications which also owns KDAL, WDSM, KDAL-FM and KDKE in Duluth.
AM 970 regained the "Music of Your Life" format in September 2008, dropping ESPN Radio and returning the Music of Your Life to the Duluth/Superior airwaves.
On March 7, 2014, WGEE changed their format from adult standards to sports, with programming from CBS Sports Radio.
On March 16, 2015, WGEE changed their call letters to WDUL.