Broadcast area Portsmouth area Format Adult Contemporary HAAT 96.0 meters | Branding 98.7 The Bay ERP 6,000 watts | |
Slogan "Music Variety on the Seacoast" | ||
WBYY (98.7 FM) is a radio station broadcasting an Adult Contemporary format. Licensed to Somersworth, New Hampshire, USA, with studios in Dover, NH, the station serves the Seacoast of New Hampshire and Southern Maine area. The station is owned by Binnie Media.
History
The station was assigned the call letters WTSN-FM on September 6, 1991. On October 15, 1993, the station changed its call sign to WRZY, and on April 18, 1994 to WRGW; under that call sign, the station took to the air January 25, 1995 with an adult contemporary format branded as "The Rock Garden." The station changed its call letters to WRDX on April 15, 1996, concurrent with a switch to an adult standards format branded "Radio Deluxe;" however, the AC format returned a month later, and the station became WBYY on June 14, 1996 to reflect its "98.7 The Bay" branding.
On August 31, 2015 WBYY and its sister station WTSN merged with Port Broadcasting's WNBP and WWSF as well as Aruba Capital Holdings' WXEX and WXEX-FM to form Coastal Radio Partners, however the merger failed to close. On September 29, 2016, WBYY and sister station WTSN were sold to Binnie Media for $2.1 million.