City Reform, Alabama Slogan 90s, 2000s, and Today First air date 1991 (as WTID) | Branding Star 101.7 Frequency 101.7 MHz | |
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Broadcast area Tuscaloosa and Vicinity | ||
WBEI (101.7 FM, "Star 101.7") is a radio station serving the Tuscaloosa, Alabama, area with an hot adult contemporary music format. It is under ownership of Townsquare Media.
History
The station was assigned the WBEI call letters by the Federal Communications Commission on January 9, 2003.
In February 2005, Apex Broadcasting Inc. (Houston L. Pearce, chairman) reached an agreement to sell WBEI and six other radio stations in Alabama to Citadel Broadcasting (Farid Suleman, chairman/CEO) for a reported sale price of $29 million. Citadel merged with Cumulus Media on September 16, 2011.
Cumulus sold WBEI and its sister stations to Townsquare Media effective July 31, 2012.
On September 16, 2016 WBEI rebranded as "Star 101.7". While operating manager and afternoon DJ Greg Thomas had left the week before the flip and The Kidd Kraddick Morning Show was dropped with the change, middayer Meg Summers and the syndicated Pop Crush Nights with Lisa Paige remain in place.