City Marathon, Florida Slogan 97.7 Wave FM First air date 1995-03-03 (as WDUC) | Broadcast area Florida Keys area Frequency 97.7 MHz Format Hot Adult Contemporary | |
WAVK (97.7 FM) is a radio station broadcasting a Hot Adult Contemporary format. Licensed to Marathon, Florida, USA, the station serves the Florida Keys. The station is currently owned by Robert Holladay, through licensee Florida Keys Media, LLC, and features programming from Cumulus Media Networks.
History
The station went on the air as WDUC on 1995-03-03. On 1995-11-03, the station changed its call sign to WKTS, on 1999-09-09 to WWWK, and on 2003-10-23 to the current WAVK. The first real format of WWWK was pure dance music as "K97", before flipping to hot AC "Wave".
In August 2013, Gamma Broadcasting, LLC reached a deal to sell its Florida Keys stations (including WAVK) to Florida Keys Media, LLC (a company controlled by Robert H. Holladay). At a price of $475,000, the sale of WAVK was consummated on July 1, 2014.