City Kewaunee, Wisconsin Branding La Mas Grande First air date 1973 | Broadcast area Green Bay, Wisconsin Frequency 92.7 MHz | |
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Repeater(s) 96.9 W245BS (Green Bay)
98.9 W255AQ (Sturgeon Bay) | ||
WAUN-FM (92.7 FM, "La Mas Grande") is a Regional Mexican formatted radio station licensed to Kewaunee, Wisconsin, that serves the Green Bay area. The station is owned by Magnum Broadcasting.
WAUN's main signal can be heard from Sturgeon Bay, where the station's main office is located, south to Manitowoc and west to the Green Bay metro area. WAUN also broadcasts over two translator stations, W245BS 96.9 FM in Green Bay and W255AQ 98.9 FM in Sturgeon Bay. Both translators are owned by Del Reynolds. The Green Bay translator formerly aired on 97.3 as W247AC but was pushed to 96.9 after WTAQ-FM signed on at 97.5.
History
Prior to adopting its former smooth jazz format, WAUN aired a satellite-fed classic hits format from Jones Radio, branded as "U-Rock.", prior to that it FM Talk, and during much of the 80s and 90s it aired various country formats, including Hot Country and Polka known as "Moo 92". The station originally was put on the air by Harbor Cities Broadcasting, with a Polka format, mostly in monophonic, for several decades, prior to the death of its main stockholder and engineer Andy Brusda. Subsequent management failures caused the station to incur massive debt to the IRS, and the sale of the station to Magnum apparently stopped the mounting debtload and liability.
WAUN changed from Broadcast Architecture's Smooth Jazz Network to the Smooth AC Network in September 2010. The Smooth AC format is an adult contemporary format which mixes in a few smooth jazz instrumentals per hour, and returned an AC format to the Green Bay area following the switch of WROE 94.3/WRQE 99.7 FM to a classic hits format earlier in September 2010. Typical artists heard as part of the Smooth AC format include Michael Bublé, Sade, Colbie Caillat, John Mayer, Mariah Carey, Michael Jackson, Alicia Keys, Kenny G, Dave Koz, and Jason Mraz among others. By the summer of 2012, however, the Smooth AC programming was dropped and the station was again airing the Smooth Jazz Network.
On March 25, 2013 the station flipped from "Smooth Bays" to a Regional Mexican format as "La Mas Grande," bringing the first Spanish language radio station to the Green Bay area, although 105.7 WAPL carries Spanish programming on a subcarrier.