Class D Webcast Listen Live Frequency 900 kHz Format Urban adult contemporary Branding 900 Gold First air date 1946 (as WKAX) | Facility ID 5356 Website 900goldwatv.com City of license Birmingham Owner Sheridan Broadcasting Power 158 watts | |
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Former callsigns WKAX (1946-?)
WLBS (?-1958) | ||
WATV (900 AM, "900 Gold") is a radio station licensed to Birmingham, Alabama. Its daytime power is 845 watts, and during nighttime, it transmits with 158 watts. WATV is an urban oldies music station, specializing in soul, R&B, disco, and early hip-hop from the 1950s through the 1970s. It is owned by MCL/MCM ALABAMA, LLC, a subsidiary of Sheridan Broadcasting.
History of WATV
The station currently known as WATV signed on in 1946 as WKAX. It took its present callsign in 1958, as a CBS-affiliated, dual talk/MOR-formatted station. Prior to then, the callsign of the station was WLBS. Due to the restrictions of the Federal Communications Commission, the station originally broadcast only during daylight hours. In 1976, the owner of WENN, the top-rated urban-formatted station in Birmingham, died. WENN was then bought by local businessman A. G. Gaston, who immediately fired Joe Lackey, the station manager; all of the disc jockeys quit in protest. Lackey was then given a job managing WATV, a radio station located on the 20th floor of the Thomas Jefferson Hotel where he brought all the former WENN personalities with him. Lackey and the ex-WENN jocks immediately changed the station's format from talk and middle of the road music to soul and disco music. Despite operating with a relatively weak AM signal and broadcasting only from sunrise until sunset, WATV immediately became the top-rated radio station in Birmingham. During the 1980s, the station's format evolved from soul music to the forerunner of today's urban adult contemporary format.
In 1994, WATV dropped urban AC for ABC Radio Networks' Urban Gold.
Eventually the station was forced to move to 3025 Ensley Avenue, where the studios remain to this day.
In 2002, the station's owners, the Rev. Dr. Erksine Faush and Shelley Stewart, both longtime radio personalities in the Birmingham area, sold the station to MCL/MCM-INC, a subsidiary of Sheridan Broadcasting.
On September 14, 2006, Sheridan Broadcasting restructured its radio stations, and WATV was put under the control of MCL/MCM ALABAMA, LLC.