City Roann, Indiana Branding Sparkle 101.9 | Broadcast area Peru, Indiana Frequency 101.9 MHz | |
Slogan "North-Central Indiana's home for Lite Rock favorites!" First air date 1965 (98.3 MHz)
2001 (101.9 MHz) | ||
WARU-FM (101.9 FM) is a radio station licensed to Roann, Indiana, United States, broadcasting a Soft Adult Contemporary ("Lite Rock") format. The station is currently owned by Dream Weaver Marketing, LLC and features programming from the MiBash Sports Radio Network and Westwood One. The station simulcasts its programming with WARU (AM) (1600 kHz). Both frequencies are operated through the same facility in Peru, Indiana.
History
The station first went on the air in 1965, under its current call sign WARU, on the frequency 98.3 MHz, until its acquisition by MidAmerica Radio Group. On July 17, 1998, the station went on the air as WBFK. On July 13, 1999, the station changed its call sign to WMYK. On August 12, 2001, the station reverted to WARU on the current frequency 101.9 MHz. Since 2001, the station has undergone several changes to its format, such as Classic Rock, All 80's Adult Contemporary, Country, and Adult Hits. As of January 3, 2015, the station's current programming consists of Lite Rock Adult Contemporary under the branding 'Sparkle 101.9'.