Branding WACP 4 | Affiliations The CW | |
City Atlantic City, New Jersey Channels Digital: 4 (VHF)
Virtual: 4 (PSIP) Owner Western Pacific Broadcast LLC First air date June 18, 2012; 4 years ago (2012-06-18) | ||
WACP, VHF digital channel 4, is an CW television station serving Philadelphia, Pennsylvania, United States and southern New Jersey that is licensed to Atlantic City. The station is owned by Western Pacific Broadcast LLC. WACP maintains studios located in Millville, and its transmitter is located in Waterford Works.
Its programming features a mix of infomercials, home shopping shows and children's programming following E/I requirements outlined by the Federal Communications Commission.
History
On December 17, 2009, the Federal Communications Commission proposed the allotment of two VHF allocations: one on channel 4 to Atlantic City, New Jersey and another on channel 5 to Seaford, Delaware. On January 13, 2011, the FCC announced a license auction for February 15 of that year for the two VHF channel allocations. On February 26, 2011, Richland Towers-created Western Pacific Broadcast LLC won the federal auction to acquire the two full-power VHF station licenses. On May 4, 2011, the FCC granted Western Pacific Broadcast a construction permit to build a digital transmitter for the new station, using the channel 4 license. On June 23, 2011, an application was filed into the FCC to assign the "WACP" callsign to the station license. The construction permit to build the WACP transmitter was approved by the Federal Communications Commission on February 13, 2012.
On April 18, 2012, Richland Towers Management Waterford purchased an existing transmitter tower in Waterford Works, New Jersey (located at 1813 Arrowhead Drive) from Univision Communications, who acquired the site on May 15, 2002 as part of that company's acquisition of USA Broadcasting's television stations, including Philadelphia's WUVP-TV (channel 65). On or around June 6, 2012, WACP began testing its broadcast signal by running a tower camera feed from Birmingham, Alabama CBS affiliate WIAT, along with a WACP station ID on the upper right portion of the screen; this was later replaced by a full-screen station ID that began to be shown on-air on June 24, 2012. The FCC granted the WACP station license on July 9, 2012.
On October 23, 2012, Comcast Xfinity added WACP on cable channel 4 in much of its Philadelphia service area, displacing ABC owned-and-operated station WPVI-TV to Comcast channel 6 (in correspondence with the station's virtual channel) in certain areas (though the reasoning for WPVI maintaining the cable channel 4 location, to prevent co-channel interference with the station's signal, has been negated with the 2009 digital transition).