City Waco, Texas Slogan "Texas #1 Country" First air date 1965 | Branding WACO 100 Frequency 99.9 (MHz) | |
Broadcast area Waco, Killeen, and Temple, Texas | ||
WACO-FM (99.9 FM, "WACO 100") is a iHeartMedia, Inc. owned radio station located in Waco, Texas. The station brands itself as "WACO 100, a station so big they named the entire city after it." The station can be heard from Dallas/Ft. Worth to Austin, Texas. Studios are located along Texas State Highway 6 in southwest Waco, and the transmitter is south of city limits, northeast of the town of Moody in extreme southwestern McLennan County.
WACO-FM is one of three stations in the United States where the call letters spell out the name of the city of license. (The other stations are WARE-AM in Ware, Massachusetts and WISE-FM in Wise, Virginia, a satellite of WVTF.) WACO-FM is also one of a small number of callsigns whose beginning letter deviates from FCC standards ("W" is typically assigned to stations east of the Mississippi; Waco's other stations begin with "K" but WACO-FM was co-owned with the original WACO on AM and thus was able to keep the W callsign though the AM moved and dropped the W call in 1996).
Programming
Notable weekday programming includes the morning drive "Zack & Jim Show" hosted by Zack Owen & Jim Cody, mid-day "Lyn Daniels Show" with Lyn Daniels, afternoon drive "John Elliott Show" featuring John Elliott, the evening "Jennifer Allen Show" with Jennifer Allen, and a syndicated "NASCAR Today" feature each weekday afternoon. The lunch hour is a deviation in format to present "Lunch Country Classics" featuring country music classics of the 1960s, 1970s, & early 1980s.
Notable weekend programming includes "The Best of Zack and Jim" highlight show on Saturday mornings, "A Texas Saturday Night" with Jennifer Allen on Saturday night, "Sunday's Kinda Country" and the syndicated "NASCAR USA" on Sunday mornings, plus syndicated "Country Countdown USA" with Lon Helton and Bob Kingsley's "Country Top 40" on Sunday afternoon. "Ben and Brian's Big Top 40" rounds out the Sunday evening programming.