Formerly called Vita Perk Industry Nutraceuticals Founded 10 March 2010 | Type LLC Website vitaperk.com | |
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Key people Brad Kifferstein, CEOJeb Belchinsky, EVPBrad Shanahan, COO Products Fortified Coffee Flavoring Founders Brad Kifferstein, Jeb Belchinsky | ||
Vitaperk LLC, often stylized VitaPerk, is a Michigan based, domestic limited liability company that produces and sells nutraceuticals and dietary supplements in the form of a fortified, non-dairy coffee additive.
VitaPerk's powdered supplement formula contains 15 vitamins and minerals:
History
The concept for VitaPerk's powdered coffee supplement began in January 2010 as an attempted convergence of the coffee and nutritional supplement industries. The initial projected timeline from formulation to product launch was one year. However, due to production and formulation issues, the product was not available until early 2015.
During the summer of 2015, Brad Kifferstein appeared on CNBC's Power Pitch, where his pitch received one "in" and two "out" votes from the panelists.