Industry Experience Days Founded 2001 | Founder Richard Branson Parent organization Virgin Group | |
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Website www.virginexperiencedays.co.uk Headquarters Bourne End, United Kingdom Profiles | ||
Virgin Experience Days is an experience day company launched in 2001 and part of Richard Branson's Virgin Group. His aim was to bring the Virgin values to the experience gift market.
History
Beginning as 'Virgin Experience' in March 2001 and originally catering to corporate clients in the form of employee and customer incentives following on from the now-defunct 'Virgin Incentives', the company expanded over the years from targeting mainly those in London to include the rest of the country. Following a merger with Acorne Sports in the summer of 2003, the company rebranded to become the newly named 'Virgin Experience Days'.
Starting from a modest product range including other products from the Virgin Group such as Virgin Balloon Flights, the catalogue steadily expanded to include more modern forms of experiences. Nowadays their experiences include skydiving, zorbing and supercar driving alongside celebrity chef dining experiences, historical tours, afternoon teas and more.
Virgin Experience Days are also frequently given away in competitions and work in partnership with bloggers for more in depth reviews of their experiences.