Released February 15, 2013 Length 3:39 | Format Digital download Label Warner Bros. | |
Recorded 2012-2013 at David Draiman's Home Studio, in Austin, TX Genre Industrial metal, hard rock | ||
"Vilify" is the first single from American industrial metal band Device's studio debut album of the same name. It was released through Warner Bros. Records on February 19, 2013, and it was produced by David Draiman, who is also the current lead singer of Disturbed, and Geno Lenardo, who is originally the lead guitarist of Filter.
Contents
Background
David Draiman, the lead singer of Disturbed, first announced his side project Device in May 2012. Device release its first single on February 19, 2013 for radio and digital download. A snippet of the song was first made available on the Australian iTunes Store as a 90-second preview, and the full version has since leaked online. The album and the song were given the Parental Advisory sticker for the band's use of explicit language in both.
Reception
Rick Florino of Artist Direct calls "Vilify" "punchy, potent, and powerful," and describes Draiman's voice as "both haunting and hypnotizing as he oscillates between a soaring melody and pummeling groove." Florino says Device doesn't sound like other bands and has the power to "pave the way for the future." "Vilify" was featured on Loudwire's Top 20 Songs for the week of February 24 through March 2 at No. 20.
Music video
The accompanying video was released on February 19. It depicts the band performing in a mostly dark environment with flashes of blinding white light as an android-like creature appears to be born. A behind the scenes video for the music video was released on February 18, 2013.