A video ad platform (VAP) helps publishers to manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:
Online video advertising platforms increased in popularity and revenue by 2011.
References
Video ad platform Wikipedia(Text) CC BY-SA