Victor Value

Victor Value was a London–based value supermarket group, which operated at the lower end of the grocery trade.

Old Victor Value stores which survived after conversion to Tesco could, for some time, be identified by their distinctive blue and white tiled frontage*. Victor Value was often known as VV, which was their logo. The handles on the doors of the store were often shaped to read "VV" when shut. The Victor Value chain included some former Anthony Jackson Foodfare outlets, which it acquired in the early 1960s. It was well represented in low income C2D areas, and was also well represented in market areas of London, such as Chapel Market Islington, Church Street Paddington, and Leyton High Road.

In 1968, Victor Value had 217 stores, and was sold to Tesco for £1.75 million. Tesco converted many larger branches to their own brand including some to Tesco Home n' Wear, and closed a number of smaller branches which were in close proximity of an established Tesco store. This was all done fairly quickly and within around eighteen months the name Victor Value had disappeared from the High Street, however some of its fleet of dark blue lorries were still liveried Victor Value into the early seventies.

In the early 1980s, some smaller town centre Tesco stores were rebranded as Victor Value, particularly in the North West England. These town centre stores, including one in Huyton, were used to trial new scanning and bar code technologies, before launching them in Tesco–branded stores.

In 1986, frozen food supermarket chain, Bejam, purchased the business from Tesco, and rebranded it as Bejam, before the latter was taken over by rival Iceland in 1989.