Written by Celeste Geer Starring Frida Country of origin Australia Initial release June 2006 Screenplay Celeste Geer Producer Jeni McMahon Cast Frida | Directed by Celeste Geer Original language(s) English Director Celeste Geer Music director Patrick Robertson Editor Bergan O’Brien | |
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Veiled ambition part 1
Veiled Ambition is a 1-part documentary created by Rebel Films for the SBS independent network following a Lebanese-Australian woman named Frida as she opens a shop selling fashionable clothing for Muslim women on Melbourne's Sydney Road.
The documentary follows Frida, described as a "little aussie battler in a scarf" as she develops her business in Melbourne while juggling a husband and home in Sydney and a pregnancy.
A down-turn in sales after police raids on Muslim homes in Sydney and Melbourne induces Frida to stage a fashion show at the Australian Bridal Expo in order to gain greater exposure, a month before she is due to give birth.
Veiled Ambition won the Palace Films Award for Short Film Promoting Human Rights at the 2006 Melbourne International Film Festival.