Categories women's magazine Total circulation
(2011) 309,788 (US) Company Editorial Televisa | Frequency Monthly First issue 1931 (1931-month) Country Mexico | |
Vanidades (Spanish for Vanities) is one of the most popular Spanish language women's magazines. Published by Editorial Televisa across the United States and Hispanic America, it was launched in Cuba in 1931 as a humor magazine, but eventually became a women's magazine in the early 1940s. When Fidel Castro took the power, Vanidades' headquarters moved to Miami from Havana. Later, in 1961, Vanidades was relaunched as Nueva Vanidades and eventually as Vanidades Continental.
The profile of the magazine is intended to be for women, addressing them in a friendly manner and serving as a guide to help them keep up with the trends in fashion, culture, arts, health and beauty. To guarantee its market success the magazine is edited locally in some cases, blending national preferences with international trends and always following its traditionally classical style.
The main headquarters of Vanidades are now located in Mexico. However, localized editions are released simultaneously in Argentina, Chile, Bolivia, Colombia, Ecuador, Peru, Brazil, United States, Puerto Rico and the Dominican Republic.