Type Private Headquarters Waterloo, WI Founder J.G. Van Holten | Industry Food processing Website Van Holten's Pickles Founded 1898 | |
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Inside peek van holten s pickles
Van Holten's is an American food processing company located in Waterloo, Wisconsin. The company's primary product is pickled cucumbers, but it is also the inventor of the Pickle in a Pouch and world's largest producer of individually wrapped pickles.
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Van Holten's is the top-selling individually wrapped pickle brand in the United States.
History
J.G. Van Holten & Son, Inc. was founded by J.G. Van Holten, a Dutch immigrant. Initially, the company began as a vinegar distributor in Milwaukee, Wisconsin, and soon sauerkraut and pickles were added to the product line. After recognizing a shift in consumer demand for convenience and individually packaged food products they invented the individually wrapped pickle.
In 1992, the company was purchased from the Van Holten family by Milwaukee entrepreneur Jim Byrnes.