VUSE (electronic cigarette)

VUSE Digital Vapor Cigarette is an electronic cigarette owned by R. J. Reynolds Vapor Company, a subsidiary of Reynolds American. It is currently the most popular electronic cigarette with 33% market share.

VUSE underwent national expansion in 2013 with sales moving into Colorado. Plaintiff Jerod Harris, filed a lawsuit against VUSE for "[failure] to inform customers of the potential health risks incurred by using the products, specifically, inhalation of the carcinogens formaldehyde and acetaldehyde".

The nicotine content is 4.8%. It a high nicotine content compared to other e-cigarettes.