Several cities have featured promotions in which an organization provides a theme and unfinished fiberglass models to artists, and those artists decorate them. The pieces are then displayed throughout the area, in front of businesses and so forth, then auctioned, with the proceeds being given to a charity. In many cases the individual pieces also get sponsors.
Promotions of this type are facilitated by the Swiss company CowPARADE Holdings AG and the United States company CowParade Holdings.
Examples of promotions of this type include:
References
Urban art promotions Wikipedia(Text) CC BY-SA