Industry Food and drink Founded 1986 | Products Baguettes, coffee Parent organization SSP Group | |
Type Wholly owned subsidiary Website www.uppercrust-baguettes.com Motto Freshly baked, all day long! | ||
Upper Crust is an international chain of baguette restaurants concentrated along commuter routes. The outlets are commonplace in stations and terminals. Branches are also present in some universities in the UK, including University College London. There are also branches at the central railway station in Oslo and Elkjøp Megastore Lørenskog, Norway. Since September 2008, there are also three units in Stockholm, Sweden – two at the central railway station and one at the nearby bus terminal, Cityterminalen.There is also one opening in Gothenburg Centralstationen/Nils Ericsson terminalen railway and busterminal. The company has started to expand into shopping centres, with a new store at Bridgend Designer Outlet, South Wales. There are also branches on airports, including Cairo Airport, Tromsø Airport, Trondheim Værnes Airport, Oslo Airport Gardermoen, George Bush Intercontinental Airport and Gran Canaria Airport. They were located in Australia too in the past, at places such as Circular Quay.
Contents
History
The first Upper Crust opened in 1986, in London Waterloo Station. The chain is now owned by SSP.
Products
Upper Crust specialises in baguettes. Some of the main fillings include: Breakfast baguettes, Ham and Cheddar, Ham and Mozzarella, Cheddar and Bacon, Tuna Mayo, BLT, Cheese and Tomato and Egg and Tomato
Cakes and pastries are available throughout the day and include various muffins, danishes, scones, brownies and flapjacks.
The chain offers a number of hot and cold drinks, including coffees (Americano, latte, cappuccino, mocha, espresso), teas (Earl Grey, lemon, green, peppermint, fruit infusion), hot chocolate, carbonated drinks (Coke, Diet Coke, Sprite, Fanta, Red Bull), still and sparkling waters, Innocent smoothies, orange and apple juices and Feel Good juices. Some branches also make their own smoothies in-store.
Sustainability
In a survey of fish sandwiches sold in London outlets (published January 2011) by The Jellied Eel ethical food magazine, Upper Crust received a "poor" rating for the sustainability of the fish in their sandwiches and the information about provenance and sustainability of fish ingredients provided by staff, in-store and on the sandwich labelling.